Illustration by Lincoln Agnew Illustration by Lincoln Agnew Start Me Up

The Rise of LA’s Startup Ecosystem

Los Angeles may not be the first name that jumps to mind when it comes to tech startups. But Silicon Beach is flourishing, and USC plays a starring role.

8 min readBusiness, Science/Technology
Illustration by Lincoln Agnew. Illustration by Lincoln Agnew. Start Me Up

The Life of a Student Entrepreneur

Startup-minded students explore, learn, network and, if they’re lucky, launch the Next Big Thing.

10 min readScience/Technology, Student Life
Andrea Belz, director of Innovation Node–Los Angeles. Illustration by Lincoln Agnew. Andrea Belz, director of Innovation Node–Los Angeles. Illustration by Lincoln Agnew. Start Me Up

Guiding the Next Big Idea From Lab to Marketplace

A national investment aims to propel technologies from top U.S. universities into your own hands and homes.

2 min readScience/Technology
Photography by Cody Pickens Photography by Cody Pickens Start Me Up

Trojan Tech Talk

Four Trojan entrepreneurs share their advice, experience and hope for the future of innovation.

10 min readScience/Technology
Illustration by Lincoln Agnew Illustration by Lincoln Agnew Start Me Up

The Future of Virtual Reality Takes Shape in LA

LA’s artistic and technical talents support the growing VR industry.

4 min readScience/Technology
usc-startup-solds Start Me Up

5 Trojan Startups Acquired by Major Tech Companies

These unique ventures from USC alumni caught the attention of major tech companies.

2 min readBusiness, Science/Technology
Ashish Soni Ashish Soni is founding director of the USC Viterbi Startup Garage and the Viterbi Student Institute for Innovation. Photo by Gus Ruelas Start me up

Q&A: Teaching Entrepreneurship in the Digital Age

Ashish Soni preaches the benefits of hunger, heightened awareness and, yes, failure.

3 min readBusiness, Science/Technology
Illustration by Lincoln Agnew Illustration by Lincoln Agnew Start Me Up

Blendspace Founder Talks About Her Road to Success

A startup founder finds her footing in Silicon Valley

3 min readAlumni Life, Science/Technology
Illustration by Lincoln Agnew Illustration by Lincoln Agnew Start Me Up

5 Resources for Trojans Launching the Next Big Thing

USC entrepreneurs have lots of places to turn for help with everything from funding to mentorship.

1 min readBusiness
Photo by Gus Ruelas Photo by Gus Ruelas Breath of Fresh Air

An Air Pollution Expert’s Take on Exercise, Smog and Health

Keck Medicine of USC's Ed Avol wants to help Angelenos breathe easy.

3 min readHealth
USC professors in a narrow hallway From left: USC professors Drew Casper, Todd Boyd, John Walsh and Tatiana Akishina. (Photos by Gus Ruelas) Class Acts

Legendary USC Professors Are Anything But Textbook

Great professors have the power to inspire, inform, enrich or incite—sometimes all at once.

14 min readStudent Life
Photo by Matt Gainer Photo by Matt Gainer Street Smart

Children Identify the Perils of Walking to School

An award-winning paper authored at USC Price reveals that students favor busy streets over low-key locations.

2 min readPolicy/Law, Social Impact
A Good Year. A production still from Scott’s 2006 romantic comedy-drama shows him working closely with leading man Russell Crowe. Photographed by Gus Ruelas, with permission from The USC Cinematic Arts Library Stuff of Legend

Ridley Scott Memorabilia Finds a Home at USC

A filmmaking icon brings his collection to the USC School of Cinematic Arts.

1 min readArts
George Lucas '66 photo by Steve Cohen George Lucas '66 photo by Steve Cohen Diverse Voices

Diversity in Film Gets a Big Boost

A $10 million gift will establish The George Lucas Foundation Endowed Student Support Fund for Diversity.

2 min readArts
Photo by Steve Cohn Photo by Steve Cohn Selective Set

Meet USC’s Fall 2016 Incoming Freshmen

The Class of 2019 is USC’s most select group of freshmen.

1 min readStudent Life
small_WEB-1200x800 Think Thanks

Neuroscientists Track the Power of Gratitude

The testimonies of Holocaust survivors help scientists map the brain circuitry of their subjects.

2 min readScience/Technology, Social Impact
Photo by Amanda Schwengel, courtesy of Hampshire College Photo by Amanda Schwengel, courtesy of Hampshire College Prized Poet

Poetry Debut Earns National Book Award

USC Dornsife student garners the prestigious literary honor for her first book of poems.

1 min readArts, Humanities
Photo courtesy of the Casa Grande Valley Newspapers Inc. Photo courtesy of the Casa Grande Valley Newspapers Inc. Music That Moves

USC Student Brings Music to Prisons

Evan Pensis aims to offer arts to the imprisoned.

2 min readArts, Social Impact, Student Life
Photo by Dustin Snipes Photo by Dustin Snipes Now and Again

The Coliseum at 93 Years and Counting

Only the Trojans can call the Coliseum their longtime home.

1 min readAthletics
Password Poetry Art Password Protection

To Create Stronger Passwords, Use Poetry

Leave it to USC researchers to find a better way to log on safely—using poetry.

2 min readScience/Technology
USC President C. L. Max Nikias with Gen. David Petraeus USC President C. L. Max Nikias with Gen. David Petraeus (Photo by Gus Ruelas) President's Page

Spirit of Innovation

USC is uniquely equipped to strengthen the economy through innovation.

3 min readBusiness
Catalina Island Ocean Views

USC Wrigley Center Celebrates 50 Years

Four facts you might not know about the environmental research facility

1 min readScience/Technology
Photo by Craig Rowitz Photo by Craig Rowitz Home Again

Return to Troy: Celebrate Reunion Weekend 2015

Reuniting feels so good for alumni coming back to University Park.

3 min readAlumni Life
Flags, USA and USC Service Call

Trojans Pursue Public Service in D.C.

Dedicated alumni make a difference in policy and government.

4 min readAlumni Life, Policy/Law
Photo by Lynn Lipinski Photo by Lynn Lipinski Against the Odds

The Unexpected Journey of Stephen Guy

Without schooling after the third grade, a 28-year-old sophomore comes into his own at USC.

4 min readStudent Life
Illustration by Chris Gash Illustration by Chris Gash Art of Medicine

Keck Medicine Doctors Keep Singers, Musicians and Actors in Peak Shape

Specialists keep performing artists in the spotlight.

8 min readArts, Health
Kabira Stokes Photo by Buck Lewis Resourceful Resilience

Recycling E-Waste to Rebuild Lives

A public policy expert gives people—and digital debris—a second chance at life.

3 min readAlumni Life, Policy/Law, Social Impact
New USC Trustees (from left) Tracy Sykes, David Bohnett, Jeanie Buss, Kathy Leventhal and Kris Popovich New USC Trustees (from left) Tracy Sykes, David Bohnett, Jeanie Buss, Kathy Leventhal and Kris Popovich (Photo by Gus Ruelas) Welcome to the Board

USC Board of Trustees Welcomes Five Influential Leaders

Dedicated supporters join the USC Board of Trustees.

3 min readBusiness
Mary and Mark Stevens. Photo by Mark Boster/Los Angeles Times Mary and Mark Stevens. Photo by Mark Boster/Los Angeles Times Powering Change

Behind the USC Stevens Neuroimaging and Informatics Institute

“The field of neuroscience represents the next great frontier of medical research in the 21st century,” Mark Stevens says.

2 min readScience/Technology
Illustration courtesy of USC institute of Creative Technologies Illustration courtesy of USC institute of Creative Technologies Future Forward

3 Advances in Computer Simulation from Army Research at USC

Next-generation computer simulations have grown out of Army research at ICT.

2 min readScience/Technology
Photo courtesy of Tracy Oliver Photo courtesy of Tracy Oliver Role Model

Tracy Oliver Rewrites the Script for Her Career

Tired of waiting for good parts, the Misadventures of Awkward Black Girl co-creator shaped them herself.

3 min readAlumni Life, Arts
Andrea and Michael Gehring. Photo by Stephen Blaha. Andrea and Michael Gehring. Photo by Stephen Blaha. Blueprint for Success

A Family of Trojan Architects

Every day feels a bit like a Trojan reunion for the Gehring family of four architects.

2 min readAlumni Life
Photo by Armando Brown Photo by Armando Brown Power of Giving

Here Comes the USC Day of SCupport

The event taps into a network of 377,000 alumni — and the entire Trojan Family

3 min readAlumni Life, Social Impact
Photo courtesy of the USC Freehand Project Photo courtesy of the USC Freehand Project Life in 3-D

USC Students Create Prosthetics with 3-D Printers

USC students create hand prosthetics for children in war-torn areas.

2 min readScience/Technology, Social Impact
Photo by Steve Anderson Photo by Steve Anderson Portrait of a Litigator

‘Woman in Gold’ Lawyer Talks Stolen Art

A USC Gould lecturer takes a stand at the intersection of history, law and art.

2 min readAlumni Life, Policy/Law
Photo courtesy of Mark Rightmire, The Orange County Register Photo courtesy of Mark Rightmire, The Orange County Register Bottle Service

A Dentist Pursues His Passion for Winemaking

A Trojan tackles owning and operating a winery — all without quitting his day job.

3 min readAlumni Life, Business
dancer dissolves into particles Remember their names

Poised for Success

Meet some of the dancers in USC Kaufman’s historic first class of freshmen.

3 min readArts
Leaf through USC history digitally with the Trojan Family Archive. Leaf through USC history digitally with the Trojan Family Archive. From the Vault

Revisit Your USC Days Through the Digital Library

Take a nostalgic stroll back to your student days with the USC Digital Library archive.

2 min readAlumni Life
Illustration by Justin Renteria Illustration by Justin Renteria Honor Roll

Trojan Fulbright Scholars Gain a Global Outlook

More Trojans than ever are taking their studies overseas through a prestigious grant program.

10 min readStudent Life
The Sarcos humanoid robot has helped USC researchers test an artificial spinal cord model. Photo by Luke Fisher The Sarcos humanoid robot has helped USC researchers test an artificial spinal cord model. Photo by Luke Fisher The Robot Revolution

Developing Machines to Promote Human Health

Visionary engineers launch a promising new era for robot-assisted health care.

9 min readHealth, Science/Technology
Illustration by Viktor Koen Illustration by Viktor Koen Health Monitor

The Future of Digital Health Starts Here

Your smartphone could become as instrumental to your health as your prescriptions, and the USC Center for Body Computing is making it happen.

7 min readHealth, Science/Technology
Illustration by David Plunkert Illustration by David Plunkert Well-Read Trojan

Goodreads Co-Founder Builds a Literary Community

A journalist with a love for language helped build one of the largest online communities for readers.

3 min readAlumni Life, Arts
Photo by Meiko Takechi Arquillos Photo by Meiko Takechi Arquillos A Weighty Issue

Tackling Obesity, One Patient at a Time

Obesity remains a major health challenge without a one-size-fits-all solution.