Home / Winter 2011 / New Era, New Identity
New Era, New Identity
By Lauren Clark
From left, USC identities in 1880, 1908 and 2011 USC TROJAN FAMILY MAGAZINE'S NEW LOOK is another reminder of USC’s continuing evolution.
Last summer, the magazine was redesigned to complement this online edition, reaching Trojans worldwide. Now, a new cover and updated typefaces showcase USC’s new graphic identity, which reflects the university’s continued ascent among the world’s top academic research institutions.
Following the launch of the groundbreaking $6 billion Campaign for the University of Southern California in September, USC strengthened its graphic identity to mirror the outstanding caliber of its students, faculty, academic units and programs – clear evidence of which you’ll find in this issue.
The graphic identity, as you can see in the logo at the top right of this website's title bar, conveys both tradition and progress. It emphasizes the university shield, taken from USC’s historic seal that was introduced in 1908. And the bold classicism of its typefaces befits an institution whose 131-year history in Los Angeles parallels a rise to global prominence.
The images above show that this is not the first time USC has updated its graphic identity. The last time it did so was in 1994 – before the Web, video, smartphones and tablets became as prevalent as print media. USC’s new logo and typefaces look as crisp digitized as they do on paper. Whichever format you’re using to read about the Trojan Family, our new look will underscore USC’s passage into an exciting new era.
We wish you a safe and happy holiday season.
