Social Media

USC scholars explain why social media is so all-consuming — and how we can help break the habit.

The free and informed press, long considered a cornerstone of American democracy, has reached an inflection point. USC experts discuss.

It’s difficult to moderate content on real-time social media platforms. Two researchers from USC Viterbi’s Information Sciences Institute are out to change that.

Luca Luceri of USC’s Information Sciences Institute is part of a team that is using science to guide social media regulations.

A USC researcher analyzed millions of tweets to shed light on a new dimension of K-Pop’s influence: public health.

Frequent and infrequent users of social media respond differently to social rewards, a USC Dornsife study reveals. That means that altering a platform’s structure may curb users’ bad habits.

“Ask Gen Z: A Deep Dive into Gen Z’s Scrolls” from USC Annenberg’s Center for Public Relations and Day One Agency examines how they consume news, how and why they spend time online, and who influences them.

A USC analysis finds that hate is up, hateful content is more hateful and there’s been no meaningful change in the quantity of bots since Elon Musk purchased the platform in October.

The USC-led study of more than 2,400 Facebook users suggests that platforms — more than individual users — have a larger role to play in stopping the spread of misinformation online.

Does technology build and support community or weaken and undermine it? USC Gould visiting professor Ángel Díaz wants to know.